Volkswagen AG renounces Audi has hired a new CEO after the group’s luxury brand recently fell behind competition from BMW AG and Mercedes-Benz Group AG. Audi’s new boss from September 1 will be VW insider Gernot Döllner, who will replace Markus Duesmann, Audi announced on Thursday. Duesmann has been at the helm of Audi since 2021, one of VW’s particularly profitable brands alongside Porsche.
During his tenure, Audi was partly responsible for VW’s ill-fated software projects, which caused delays in key models. It wasn’t until early June that VW boss Oliver Blume singled out the slow progress of innovation at Audi as a key area for future improvements.
It wasn’t until early June that VW boss Oliver Blume singled out the slow progress of innovation at Audi as a key area for future improvements.
Chairman of Audi’s supervisory board, Manfred Döss, said Döllner “is now the right person to further refine the product strategy and positioning in markets important to Audi”. He thanked Duesmann, whom former Volkswagen CEO Diess brought to Audi from BMW, “for his significant achievements at Audi in recent years.” In particular, he advanced the electrification strategy.
Döllner studied mechanical engineering and joined Volkswagen in 1993. He held several management positions at Porsche AG, including being responsible for the Panamera series. Since 2021, he has been in charge of product and group strategy and of the general secretariat of the Volkswagen group.
Originalmente publicado em https://www.sueddeutsche.de/wirtschaft/vw-audi-chef-1.5980951